ENGLISH NATIONAL OPERA (ENO) and HOTEL CHOCOLAT
Hotel Chocolat is the first Official Chocolate Partner of ENO, working with the organisation to support the delivery of private events for high-level supporters as well as offering amazing opportunities to reach new audiences. With an exclusive 15% discount code for ENO members and over 600 boxes of donated chocolates, ENO has been able to offer ‘thank you’ gifts to its singers and creative teams who participate in its supporter events, ‘thank you’ gifts on opening nights, goody bag gifts for VIP guests, and sample products within the Members’ Room at the London Coliseum. Hotel Chocolat also donated an exclusive chocolate-making/tasting experience as a fundraising auction prize, and 2000 champagne truffles for the gala performance of Gilbert & Sullivan’s The Mikado, enhancing audience experience and reducing costs, ensuring that even more of the money raised was able to support the training of ENO’s young singers. This is the first time Hotel Chocolat has ever partnered with an arts organisation and both have been able to grow their audience reach and strengthen their membership offer through the partnership.
English National Opera is the national opera company dedicated to one simple aim: making opera for everyone. We sing in English to be as accessible to the widest possible audience, as well as offering tickets for as little as ten pounds and we create opera that feels different, more theatrical and creatively daring. We’ve been doing this to an internationally recognised standard since being founded in 1931 as Sadler’s Wells Opera. We are determined to open up the genre: nearly half of our audiences in 2018/19 were first-time bookers. Our learning and participation programme ENO Baylis last year touched the lives of more than 15,000 school children and community groups, and our talent development programme nurtures the careers of singers (the ENO Harewood Artist programme) and conductors (the Charles Mackerras Fellowship). We also give free tickets to Under 18s in our balcony for opening nights, Friday and Saturday performances. Last year, the percentage of audience members under 44 increased by 13% year-on-year and the proportion of our audience with a black or minority ethnic background increased from 4% to 10%. In January of this year, we announced that we would be recruiting four new members of our Chorus from a BAME background, as well as four BAME Director Observerships. Our ongoing support and development of British talent meant 80% of the cast in the 2017-18 season were British or British trained. That’s important to us and is fundamental to our ethos of giving new talent their break. ENO is about opera for everyone.